1
A self-diagnostic grid
Execution, coordination, ownership: place each assignment and spot the operational work you already deliver, often for free.
The thesis
Impostor syndrome is not cured by self-confidence. It is cured by proof.
I was an executive assistant, then one of Europe’s first virtual assistants, before I became a COO. First the one who coordinates without the title, then the one who decides what that work is worth.
The method behind it: spot the operational work you already deliver without billing for it, make that invisible work measurable, and speak in your own name after years of speaking for others.
Three levels
The problem is not your rate. It is what your rate describes.
Three levels, defined by who decides and who carries the outcome, never by how prestigious the task is.
Execution
The client defines the task. You deliver it.
what you bill
Coordination
You organise several people, tools or deadlines. You decide the order.
what you already do
Ownership
You carry an outcome. You make the calls and improve the system yourself.
what you can sell
The method
Four takeaways.
2
Invisible work, costed
A simple method to document it, put a figure on it and turn it into proof you can show a client.
3
The words of posture
Reframe an assignment, announce a rate, set a scope, speak in your own name.
4
A 90-day plan
Which assignments to reframe, which skills to add, when to move your offer on.
The one-to-one programme
Four sessions, four decisions.
One hour each, one to one, by video, on your real work. Nothing recorded.
Discover the one-to-one programme- Session 1 · The diagnostic: your grid and the costed gap
- Session 2 · The offer: reframed, with a clear scope
- Session 3 · The rate: your invisible work as proof, the conversation rehearsed
- Session 4 · The pipeline: your prospect radar, first message sent, 90-day plan
Partner communities
Member rooms, by invitation.
Each partner community gets a member room, with resources chosen for it: for example the Positioning Playbook, its five printables and their Claude version.
Participants get the access code from the community that invites them. Its paid members also have a discount code for the one-to-one programme.
You already do the work. Now bill for it.
Four one-to-one sessions, on your real work.